Advertisers
Licensing We are a one-stop shop for entertaining digital content with thousands of the best-known and most creative videos in the world, exclusively availble for licensing for your brand. We also handle all clearances, paperwork and admistration on your behalf so you don't have to.   Research and Clearance Our researchers are experts in researching content to a creative brief. They source original copyright owners and fully clear the most entertaining content for your campaign. We also clear music through our sister company, Jeff Wayne Music, which has been clearing the impossible for over 40 years. Seeding and Cross Promotion We aggregate and leverage our inventory to give you a highly effective way to support and drive viewership to campaigns through pre-roll, cross promotion, annotations and the inherent popularity of our content. All seeding campaigns generate real views, and are supported by transparent and regular reporting. Production Our studio arm is fully equipped to produce original content and music and to post-produce/edit existing content to any specification in order to provide you with an end-to-end service. Brand Integrations and Sponsorships We enable brands to reach their audience by integrating with our relevant, 'brand safe' and engaging content and YouTube creators. Tap into our 200 Million monthly YouTube views! Consultancy We provide video campaign and Internet intuitive content advice and expertise to many top brands and agencies worldwide about how to effectively leverage entertaining digital video content.        
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Publishers & Productions
PUBLISHERS   Content We are a one-stop shop for digital content, with thousands of the best-known and most creative videos in the world, exclusively available for use on your publisher platform. We can work on a licensing and/or revenue share basis and can provide our player. Production Our studio arm is fully equipped to produce original content and music and to post-produce/edit existing content to any specification in order to provide you with an end-to-end service.     PRODUCTIONS   Licensing We are a one-stop shop for digital content, with thousands of the best-known and most creative videos in the world, exclusively available for licensing for your productions. We handle all clearances, paperwork and administration on your behalf. Resarch & Clearance Our researchers are experts in researching to a creative brief. They source original owners of content and fully clear that content for your production/show. We also clear music through our sister company, Jeff Wayne Music which has been clearing the impossible for over 40 years.   Consultancy We provide video campaign and Internet native content advice and expertise to many major brands, agencies and production companies worldwide about how to connect your production/brand to entertaining video content.            
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Video Owners
Licensing We have a vast database of brands, agencies, TV production companies, networks, and others who are actively looking for content and work with us because we represent the world's most popular video content. We provide them with access to your content for licensing at premium rates. Our licensing experts handle all negotiations, paperwork and payments, so you have nothing to worry about. Distribution We distribute onto many media including in-flight entertainment with some of the major airlines, as well as to over 2,000 online publishers - allowing your content to be syndicated far broader than one platfom, such as YouTube. Monetisation We run a premium monetisation network with a dedicated international sales team who will specifically monetise your content at a premium level - by selling targeted and pre-roll ads - on YouTube. And we don't stop there. We will distribute your videos to thousands of other publishers/platforms all over the world (e.g. Guardian, Daily Mail, MSN, AOL, Daily Motion, Telegraph, Facebook, Sunday Times, New York Times, Yahoo, Mashable, New York Post, Huffington Post, US Weekly and TMZ) and monetise for you on those platforms too! Brand Integration and Sponsorship Our unique relationships with brands and creative agencies allow us to create interesting and lucrative brand integration and sponsorship opportunities for our content creator clients.   Audience Development Through our unique Audience Development Services,  you can grow your Channel and audience both on and off YouTube. By joining Viral Spiral, you become part of an exclusive network of content creators and viral video owners giving you access to the benefits of immediate scale.   Brand Development and Merchandise We have developed brands around many of our clients' Channels and videos, including original programming for YouTube, apps, books, toys and merchandise.    
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21
May
Here comes Digital Shoreditch 2013! We are excited to be speaking at Digital Shoreditch tomorrow #ds13.Here is a taster of what we will be discussing in our workshop:Providing interesting and relevant content to your consumers/customers is fast becoming a creative an effective way of building brand loyalty and engagement. The purpose of our session is to explore creative ways that your brand can leverage great content to win fans and customers (and even potentially harness some ‘Viral’ magic).Questions Answered:- Why is content becoming so important to brands?- Which brands do this well?- How can I measure my ROI?- What is a Viral Video? Myths explained…- How can I improve my digital content strategy?We'll let you know how it goes if you can't make it...One loveTeam Viral Spiral
10
May
YouTube Paid Subscription Channels: Our initial thoughts... Yesterday (Thurs, 9 May 2013), YouTube announced its first paid Partner Channels. This is no doubt a bold and controversial move and one which will be watched closely by all digital video and entertainment commentators. The immediate questions are no doubt going to be:1. Will YouTube consumers actually be willing to pay for their content?2. Will the content producers (YouTubers) be satisfied with the commercial split on revenues (about which YouTube remains tight lipped but has indicated that it will be similar to current advertising revenue splits i.e. 45% to YouTube)?3. Will the content stay ad free?4. Because the content creators are setting their own subscription prices, what will be the optimum price point, if any?As a starting point, it is interesting to look at the choices for these initial participating Channels. Unsurprisingly, the content is coming from some premium sources with existing track records on YouTube. For example, UFC's offering, UFC Select, promises to provide access to classic fights and the hit reality show The Ultimate Fighter. Of course, if this content can be freely streamed elsewhere, it is going to impact on consumers willingness to pay. We are acutely aware that making good, high quality content costs money and it should not come as a surprise that larger organizations are seeing YouTube as another paid distribution route. We do wonder, however, whether consumers are going to be as willing to pay to watch their favorite vlogger as they are to watch their favorite satellite TV show on YouTube instead of through their satellite provider?Perhaps the biggest potential issue we see is over ambitious pricing. Some Channels will cost as much as $7.99 a month. On Sky TV in the UK or Comcast in the US, for example, you can subscribe to a Channel package which comprises multiple Channels, for the same price. You have to compare YouTube's move to other paid platforms in order to assess potential success. YouTube consumers tend to subscribe to many more Channels than the typical TV consumer watches. Will this therefore make YouTube's new model completely unaffordable to the young demographic which got it to where it is today?We do also wonder, how this is going to impact upon UGC and traditional Viral Content? We suspect that if that content remains free, which presumably it will, it will remain as strong as ever.
19
Apr
Gang-busters? I was interviewed this past Sunday morning on SKY News about the new single 'Gentleman', released last week by the ubiquitous PSY, deliberately known for his outrageous dance moves and catchy beats, which may or may not have contributed to the 1.5BN views his first single attracted on YouTube. Specifically, the discussion last weekend centered around the 35 year-old K-Pop artist's likelihood of enjoying an enduring GLOBAL career in the music industry, having already topped the charts with several albums in his homeland. Ironically, and I'm told by coincidence, the lady who interviewed me hailed from South Korea herself, and chose to take the Fifth Amendment when I asked her whether she was proud of his achievements, as a fellow countryman.Of course there have been some performers who have transitioned from YouTube cover artists, to global superstars (I will even admit to having been a Belieber myself on the odd occasion), and there are many more YouTubers that I and the Viral Spiral team have come across, who have simply blown us away with their vocal talents. However, those talents have been the focus of their performances, rather than uncontrollable antics. I don't mean to be entirely negative, because the tunes do get one's feet tapping, but if PSY is to establish himself on the world scene, I'd suggest that he reconsider his approach, just like he was forced to reconsider the title of his new single (originally called "Assarabia") for political reasons, if nothing else.Real name Park Jae-sang, his stage name PSY is actually based on the word "psycho". Something else to perhaps revisit?DamianFounder & CEOViral Spiral

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